There has been a fair amount of research done in the business world on why people read blogs. Content specialists and SEO marketers need insight in order to figure out how to earn readership and transfer words into sales. Some of the suggestions are as follows:
- Specific Information – People enjoy searching for constantly updated information and expertise in easy, bite-size pieces they can consume from the comfort of home
- Debate – Political or personal, considering other ideas and seeking out fresh and controversial opinions can be stimulating and inspiring
- Guidance – We all seek leadership, and finding information that can help us make decisions and feel confident in the way we are living our lives
- Community – The internet is a place to gather and share and blogs can manifest as a place to do just that – be a part of a conversation and a network of people
What interests me most about blogs, however, is the “little guys” that people read. Not your Big Sites where professionals or pop culture icons create pieces about pancreatic cancer symptoms and Kardashian panty colors. The little sites that, despite their limited online exposure and intimate topics, still get read. And enjoyed. There is SO much out there, after all, and our lives are SO busy. So very, very busy.
Why bother? Because we crave stories. They are essential to our survival, define how we think and feel, and create for us what Jag Bhalla calls, in an article from Scientific American, “a sort of emotional grammar.” By reading stories, any story, we find ways to connect to the message, and we use that to map out the world around us, giving us cues as to how to live within it.
I write about my stories, and they are often small and personal. Little details about my day, my world, my existence. Our stories feel bigger when they are our own because they hold so much meaning and relevance. But I am always surprised at the responses I get to these intimate little stories – others connecting to them in ways that I least expected and finding pieces that help them redefine their emotional grammar.
It may seem silly, but there are people out there who would benefit from knowing about your toe nail fungus, your failed attempt at Quiche Lorraine, or your encounter with an angry old lady in the express line that counted your extra item and called you out for it (random example, of course).
And there’s that sense of community in stories, too. We aren’t alone. Other people burn eggs, too. Even the Kardashians (ok, maybe their chefs do). So share your stories. Somebody will read them. Somebody might even eat those eggs, as well.